So if you use video marketing to promote your business, then you definitely need to be on YouTube. Besides being the second largest social media site, YouTube is often called the second largest search engine after Google, its parent company. YouTube is a video-sharing platform where users watch a billion hours of videos every day. To learn more about how to start conversations on Facebook, check out our guide to marketing your business on Facebook - and measure your results. But the Facebook algorithm prioritizes content that sparks conversations and meaningful interactions between people, especially those from family and friends. It’s easy to get started on Facebook because almost all content formats work great on Facebook - text, images, video content, and Stories. More than 200 million businesses (mostly small businesses) use Facebook tools, and more than seven million advertisersactively promote their business on Facebook, which makes it a pretty safe bet if you want to have a presence on social media. This means that roughly 36.9% of the world’s population are Facebook users. Facebook - 2.9 billion MAUsįacebook is the largest social media site, with more than two billion people using it every month. The rankings on our list are based on the number of Monthly Active Users (MAUs). And remember, you don’t have to be on every social media site to have a successful brand. We recommend reading through this list to learn more about the social media sites that might be great for your brand. Some will be familiar to you, while others might sound new. To make things easier for you, we researched and compiled information about the top social media sites in 2022. Does it fit your brand image? Is your target audience using that social media site? How many social media sites can you manage at once? It’s also whether the social media site is a right fit for your business and for you. Of course, it isn’t only about the size of the social media sites. This will allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals. Whether you are a seasoned social media marketer, a marketer looking to venture into social media marketing, or a business owner looking to leverage social media, it’s helpful to know about the most popular social media sites out there right now. Where to focus your social media efforts if you're looking to optimize scale.Under-the-radar social networks that have massive appeal.Which social networks have the most monthly active users and engagement.Discover some that might be great for your brand but that you have yet to explore. Jump into threads, provide value, share your own content as well as others, and join the non-stop conversation.Find out the most popular social media sites today. There’s room to be clever and personable, while still being informative and helpful. On Twitter, brands have an opportunity to craft and hone their voice. In spite of a clear understanding of what the future holds for the platform, if your business is related to entertainment, sports, politics, tech, or marketing, you stand to earn tremendous engagement on this app. This announcement led to large fluctuations in follower numbers as the political makeup of the users changed, a process Twitter referred to as “organic” in nature. This may be attributed to the banning of former president Donald Trump and fears of conservative censorship.Īs of this writing, the site is in the process of completing a $44 billion sale to Tesla CEO Elon Musk. Unlike other social media platforms, Twitter saw a decrease in the number of users in the past year. Monthly Active Users: 217 million ( 2021)įounders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass However, if you really want to drive action from your audience, Facebook ads are a great way to do it.Ĭonsider joining (or creating) groups, using a Facebook Messenger chatbot, or using live video to up your engagement. The News Feed increasingly suppresses business posts, but there are still ways to bolster engagement without investing in ads. Some of the leading industries on Facebook include financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses. The platform has seen a demographic shift, but it’s still the big dog on the social media block. Or at least the company that owns it, Instagram, and WhatsApp are now Meta, Inc. Sure, the platform that you connect with your mom, third-grade teacher, and neighbor is still there, and still as popular as ever (even more so, actually).īut now it’s Meta. Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughesįacebook isn’t number one anymore.
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